MTG and ESL will work together
A deal, which may destine the TV future of e-sports, has been made earlier today. Swedish media company MTG, an owner of numerous TV channels all over the world, has bought 74% of Turtle Entertainment’s stock, which in turn owns ESL.
Remaining 26% are still in possession of Turtle and ESL. The total price of the deal was $78 million, and in didn’t result in any harm or job cuts. Notably, MTG is planning to increase e-sports audience to 260 million people by the end of the year. This is how the company officials commented on the deal:
“At MTG, we love sports and we love sports fans. Our TV channels and platforms are home to the world’s leading sports brands, and are watched by typically young audiences. Esports is fast becoming one of the most watched and this investment is a key milestone in our digital development. We look forward to working with the talented Turtle team to grow the global esports community, and to make this exciting content even more broadly available online and on TV.”
Swedish company MTG was established in 1997. Among its assets are Viasat and Metro International. It is most known for such channels, as Viasat, TV3 and TV1000.
- MTG bought 74% of ESL's owner, Turtle Entertainment
- The total cost of the deal was $78 milion
- Turtle Entertainment remains in possession of 26% of its stock
- ESL maintains its staff
- MTG is planning to increase e-sports influence on TV and on the Internet